The Center for a New
American Dream helps Americans consume responsibly to protect
the environment, enhance quality of life, and promote social
justice. Getting more of what matters Every day, we require a
little of the planet's
resources to keep us going. How we use those resources can make
a big difference in determining the health of the planet, the
well-being of others, even our own happiness. Everything we do
has an impact. The trick is to make that impact more positive.
The Center exists to
create that positive impact. We work with individuals, institutions,
communities, and businesses to conserve natural resources, counter
the commercialization of our culture, and change the way goods are
produced and consumed.
As for the new in New
American Dream, we help people live the dream, but in a way that
ensures a livable planet for current and future generations. Our
message isn't
about deprivation. It's
about getting more of what really matters - more time, more nature,
more fairness, and more fun.
